Whoopi Goldberg has taken a giant step forward in her mission to give women’s sport the recognition it deserves. In a stunning appearance on The Tonight Show Starring Jimmy Fallon, the iconic actress and host revealed her plans to transform women’s sports coverage through the creation of AWSN (All Women’s Sports Network), the first global channel dedicated exclusively to women’s sports. This announcement has caused a stir and promises to forever change the way we view women’s sport around the world.
Whoopi Goldberg’s new channel, AWSN, aims to give visibility to all sports disciplines where women are making their mark. In Goldberg’s words: “It will be the home of live women’s sports from all over the world.” From football, basketball, tennis, to cricket and curling, any sport where a woman is playing, will be broadcast on this channel. The channel will be a space dedicated to showcasing the power and skill of female athletes, giving them the platform they’ve been waiting for.
The network has already begun its international expansion, with launches in key regions such as Asia, the Middle East and India, through platforms such as JioTV. Goldberg also teased that a major announcement is coming about the launch of AWSN in the United States next week, which will undoubtedly increase the reach of this revolutionary channel.
In the interview, Goldberg shared her personal passion for sports and how, since she was a child, she dreamed of being able to actively participate in sports, but faced obstacles due to her gender. She said that, as a child, she always wanted to play sports like her brother, who played baseball, softball, and basketball. However, the response she received from adults was, “Oh, hello, girl,” a rejection that always irritated her deeply.
“Ever since I was a child, I always wanted to play sports. My brother played everything, but they told me ‘oh, hello, garotinha,'” Whoopi said, highlighting the frustration she felt at not being taken into account alone
The creation of AWSN is not only a milestone for women’s sport, but also a step towards gender equality in sport. According to Whoopi, this channel aims to demonstrate that “when athletics is done brilliantly… it doesn’t matter who does it.” This project seeks to help change the perception that women’s sports do not have the same value or importance as men’s sports. In fact, Whoopi mentioned that the idea of creating a channel exclusively for women’s sports has been a vision that has taken her 16 years to carry out, something that reinforces the dedication and commitment behind this project.
“What I want is for female athletes to have their own space, to be recognized as the great athletes that they are,” she added. Whoopi also envisioned a future where every female athlete has her own trading card, like the baseball and basketball players of old, a form of honor that has traditionally been reserved for the Ho
In addition, with female athletes dominating the Paris 2024 Olympics and other international competitions, there is no doubt that women’s sport is experiencing its boom momentum, and Whoopi Goldberg’s initiative comes at the perfect time to continue this momentum.
The launch of AWSN marks a crucial shift in the way women’s sport is portrayed in the media. Whoopi Goldberg has not only fulfilled her dream of giving more visibility to women athletes, but has also opened a new path for future generations of athletes. With their new channel, women will finally have a space of their own to shine and prove that, when given the opportunity, they can compete at the highest level.
The creation of AWSN is not only a step for women’s sport, but a call for equality, visibility and the respect that women deserve across the board. Undoubtedly, this channel will change the way the world views women’s sport
